Complete 7 Phase Framework

This is not a motivational course. It’s a practical system for building a wholesale business buyers take seriously.

From Sketch to Shelf™ provides:

Language, tools, and frameworks used to price profitably, pitch professionally, prepare for buyers, & scale responsibly.

Wholesale is not a leap of faith.

It’s a process. We show you how stop guessing—and start operating at industry standard.

Course Curriculum

8 Chapters · 34 Lessons

  1. 1

    From Sketch to Shelf™️: A Framework for Launching Your Retail Brand to Wholesale Markets

    1. (Included in full purchase)

      Welcome Message from Niyat & Elaine.

  2. 2

    Phase I: Foundations of Wholesale: How Retail Really Works

    1. (Included in full purchase)

      1. What wholesale actually is and how it fits into retail.

    2. (Included in full purchase)

      2. Benefits and challenges of selling to retailers.

    3. (Included in full purchase)

      3. The different types of retailers and where brands get it wrong.

    4. (Included in full purchase)

      Outcome & Bonus Downloadable (Bank of Terminologies)

  3. 3

    Phase II: Market Research, Product, and Pricing for Wholesale

    1. (Included in full purchase)

      1. Market research that buyers actually care about

    2. (Included in full purchase)

      2. Positioning your brand and value proposition for retail

    3. (Included in full purchase)

      3. Designing products that sell at scale, not just DTC

    4. (Included in full purchase)

      4. Wholesale pricing that protects margin and makes sense to buyers

    5. (Included in full purchase)

      Bonus Plug & Play (Pricing Calculator)

  4. 4

    Phase III: Building a Wholesale Sales Strategy That Converts

    1. (Included in full purchase)

      1. How to build a realistic target retailer list

    2. (Included in full purchase)

      2. Creating sales materials buyers expect.

    3. (Included in full purchase)

      3. Outreach strategies that get responses

    4. (Included in full purchase)

      4. Understanding the buyer journey and buying calendar

    5. (Included in full purchase)

      Outcome & Bonus Downloadable (15 Essential Email Templates for Wholesale Success)

  5. 5

    Phase IV: Getting Retail-Ready: Preparing for Launch

    1. (Included in full purchase)

      1. Creating line sheets and catalogs that buyers actually use.

    2. (Included in full purchase)

      2. Trade shows: when they make sense and when they don’t.

    3. (Included in full purchase)

      3. Building a credible website and digital presence.

    4. (Included in full purchase)

      4. Logistics, shipping, and fulfillment basics.

    5. (Included in full purchase)

      Outcome & Bonus Downloadable (Trade Show Checklist)

  6. 6

    Phase V: Launching & Managing Wholesale Accounts

    1. (Included in full purchase)

      1. Presenting and pitching your brand to buyers.

    2. (Included in full purchase)

      2. Negotiating terms with confidence.

    3. (Included in full purchase)

      3. Managing orders, inventory, and timelines.

    4. (Included in full purchase)

      4. Delivering a professional wholesale experience.

    5. (Included in full purchase)

      Outcome & Bonus Downloadable (Authorized Dealer Agreement, New Account Approval Form)

  7. 7

    Phase VI: Scaling Wholesale & Expanding Into New Markets

    1. (Included in full purchase)

      1. Managing growth without breaking operations.

    2. (Included in full purchase)

      2. Entering new retailers, regions, or countries.

    3. (Included in full purchase)

      3. Building and outsourcing a wholesale team.

    4. (Included in full purchase)

      4. Refining systems for long-term scalability.

    5. (Included in full purchase)

      Outcome & Bonus

    6. (Included in full purchase)

      Outcome & Bonus Downloadable (New Market Research Checklist)

  8. 8

    Phase VII: Your Long-Term Wholesale Playbook.

    1. (Included in full purchase)

      1. How all the pieces fit together.

    2. (Included in full purchase)

      2. Common mistakes to avoid as you grow.

    3. (Included in full purchase)

      3. How to think long-term in wholesale.

When you enroll, you will receive:

The Solution: The 7-Phase Framework

This breaks wholesale down so you understand not just what to do—but when and why. This is the framework many brands only learn after expensive mistakes.

The Tools needed to:

*Translate creative vision into commercial language buyers understand *Identify the right retailers for your brand (& avoid costly mismatches) *Price wholesale without eroding your margins *Prepare for tradeshows, appointments, and buyer meetings *Negotiate professionally—without over-explaining or under-valuing yourself *Set up retailer relationships that support long-term growth

Six professional-grade downloadable tools, including:

* Editable Wholesale Terms & Conditions Template *Target Customer List Workbook *Wholesale Pricing Calculator *Tradeshow Checklist Guide *Advanced Negotiation Scripts (emails + buyer conversations) *Retailer Onboarding Application Template These are not worksheets for inspiration. They are working documents used in real wholesale environments.

At the end of this course, you will have:

> A clear wholesale strategy, not just ambition > Buyer-ready pricing and terms > Professional language for outreach and negotiation > Tools you can reuse season after season > Confidence rooted in preparation—not performance The return on investment isn’t theoretical. It shows up in better conversations, stronger margins, and smarter growth decisions.

Why This Course Is Different

There are plenty of courses about branding, marketing, and social media. Very few teach how buyers think, how retailers assess risk, and how pricing, positioning, and preparation intersect. From Sketch to Shelf™ focuses on the operational middle—the place where most brands get stuck. That’s where growth is unlocked. This single framework has the potential to: * Save you from underpricing * Prevent misaligned retail partnerships * Reduce costly trial-and-error * Shorten your path to sustainable wholesale growth

$1,499.00

Enroll now

→ Enroll Now & Build Wholesale the Right Way

You already have the talent. This course gives you the structure.  Enroll now and unlock your retail potential. Use code EARLYBIRD by January 9, 2026 to get $200 early bird special.

$1,499.00

Enroll Now